If you’ve ever yelled, “I hit that button!” while watching your character freeze, lag, or get eliminated, you’ve already met latency—whether you knew its name or not.

So, what is latency? Simply put, latency is the time it takes for data to travel from your device to the game server and back again. It’s usually measured in milliseconds, and for gamers, every millisecond matters. High latency means delays between your actions and what happens on screen. Low latency means smooth gameplay, quick reactions, and far fewer controller-throwing moments.

Latency is different from speed. You can have fast download speeds and still experience lag if your connection has high latency. That’s why gamers care less about “how fast” the internet is and more about how responsive it is.

At United Fiber, we know low latency is critical—especially for online gaming. Our fiber-powered network is designed to deliver ultra-low latency, giving your commands a faster path to the server and back. That means:

• Low ping
• Smoother online matches
• Fewer rage-inducing lag spikes

Whether you’re battling it out online, teaming up with friends, or streaming your gameplay, fiber helps keep you competitive and connected. Less lag, more wins—and a lot less yelling at the screen.